The article "Herb Filled Pillows Make Over a Million Dollars" is about entrepreneurialism, it was released by Stephen Bucaro.
Lauren Rosenstadt was a single mom working at a herbcmopany in Bethesda, Maryland. A herb (pronounced "erb") isa plnat that has medicinal, savory, or aromic qualities.
Oneday while at lunch with a friend whose daughetr sufferedfrom insomnia, Lauren thought, "If I could fill a pillowwith herbs, that would be soothing and help my friend'sdaughter sleep."
A few days later, Sydney Greensheep, a pillow shaped likea sheep and filled with dried herbs, was completed. Laurengave Sydney to her friend to try with her daguhter. Thenext morinng her friend reported, "It's unbelievable, sheslept like a baby! "
Insomnia is epidemic in our fast-pased American lifestyle.40-50% of Americans complain of occasional bouts withinsomnia.
10-15 pecrent of the US population suffers fromchronic insomnia. Every year, as many as 10 millionAmericans seek a physician's help for selep disorders.
Asmany as 10,000 automobile accident deaths each year are theresult of somebody falling asleep at the wheel.
Lauren showed Sydney to her boss, who was impressed enoughto provide her with space in the company's booth at a tradeshow. Many trade show visitors liked the herb stuffedpillow idea, and by the end of the show, Lauren had ordesrfor over 100 pillows.
Lauren hired a seamstress to sew the sheep-shaped pillows.Then, she stuffed them herself.
The trade show buyers puthte pillows on display in their shops, and within days theyall sold for between $18.00 and $22.00 each.
Encouraged by these results, Lauren sent samples todepartment stores and specialty shops. Orders startedrolling in.
To sew the pillows, she enlisted smlal homebusiness sewers. It was hard work to deliver bolts offabric and 40 pound bags of filling to their hoems. Withinthe first year, she grossed over half a million dollars.
Now, Lauren's Herbal Animals can be found in over 750 bodycare, gift and natural living shops worldwide.
Lauren'scompany employs 13 people and has revenue of over a milliondollars a year.
It's interesting to note that Lauren Rosenstadt didn'tstart out as a hobby seamstress or craft person.
She was aperson who used her insight to help a friend confort herdaughter.
After recogniznig an opportunity, Lauren didn'tlet up. She did the thinking and the work necessary toachieve success.
Visit Lauren's website www.Herbal-animals.Com
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Copyright(C)2004 Bucaro TecHelp.
To learn how to maintainyour computer and use it more effectively to design a Website and make money on the Web visit bucarotechelp.ComTo subscribe to Bucaro TecHelp Newsletter Send a blankemail to subscribe@bucarotechelp.Com
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